{"id":28196,"date":"2021-06-08T06:18:57","date_gmt":"2021-06-08T10:18:57","guid":{"rendered":"http:\/\/www.carryonfriends.com\/?p=28196"},"modified":"2023-11-11T16:28:34","modified_gmt":"2023-11-11T21:28:34","slug":"leveraging-social-media-platforms-advertising-for-caribbean-brands","status":"publish","type":"post","link":"https:\/\/carryonfriends.com\/leveraging-social-media-platforms-advertising-for-caribbean-brands\/","title":{"rendered":"Leveraging Social Media Platforms &#038; Advertising for Caribbean Brands"},"content":{"rendered":"\n\n<iframe loading=\"lazy\" class=\"buzzsprout-editor-preview\" src=\"https:\/\/www.buzzsprout.com\/685469\/episodes\/8365765?client_source=small_player&#038;iframe=true\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" style=\"display:block;border:0;\"><\/iframe>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cavel Khan is the Chief Revenue Officer (CRO) of <a href=\"https:\/\/www.tumblr.com\" target=\"_blank\" rel=\"noreferrer noopener\">Tumblr <\/a>responsible for global revenue, revenue operations, business marketing, and revenue strategy company-wide.&nbsp;<br><br>In this episode we discussed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The value of advertising.<\/li><li>Building brand connection<\/li><li>The Marketability of the Caribbean<\/li><li>How Caribbean Brands, Influencers, Celebrities and Musicians (Dancehall, Soca etc.) can leverage Social Media Platforms.<\/li><li>Marketing and advertising offers a variety of career opportunities.<\/li><\/ul>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More about Cavel<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prior to Tumblr Cavel was the SVP of Client Partnerships, North America at VICE. In his role he oversaw sales and account management teams for the region. Cavel Khan was a Senior Manager on the CPG vertical at Twitter. He led a team responsible for building partnerships and growing revenue with Twitter\u2019s largest CPG advertisers across the US. He also led the CPG Mid-Market sales channel in a similar capacity. Before joining Twitter he spent 8 years at Microsoft in multiple roles. First, as part of the Client Services Organization, building out the East Coast search teams supporting Bing. He then focused on building advertising partnerships across Microsoft\u2019s display, mobile, and gaming platforms. He is a 2020 Inductee into the American Advertising Federation\u2019s Advertising Hall of Achievement. A 2019 recipient of the America on Tech Innovator and Disruptor Award for Sales. He is also a 2020 Advertising Club of New York ICON Award recipient.&nbsp; He earned his MBA in Marketing from Zicklin School of Business in New York.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cavel served as Chair of the Advisory Board of ADCOLOR, a non-profit focused on diversity in advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Connect with Cavel &#8211;&nbsp;&nbsp;<\/strong><a href=\"https:\/\/twitter.com\/cavel\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Twitter<\/strong><\/a><strong>&nbsp;|&nbsp;<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/cavelkhan\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Linkedin<\/strong><\/a><strong><br>Connect with @carryonfriends &#8211;&nbsp;<\/strong><a href=\"https:\/\/www.buzzsprout.com\/685469\/podcast\/twitter.com\/carryonfriends\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Twitter<\/strong><\/a><strong>&nbsp;|&nbsp;<\/strong><a href=\"https:\/\/www.buzzsprout.com\/685469\/podcast\/instagram.com\/carryonfriends\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Instagram<\/strong><\/a><strong>&nbsp;|&nbsp;<\/strong><a href=\"https:\/\/www.buzzsprout.com\/685469\/podcast\/facebook.com\/carryonfriends\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Facebook<\/strong><\/a><br><em>Enjoyed the show?&nbsp; Please remember to&nbsp;<\/em><a href=\"http:\/\/bit.ly\/1HnDcMv\" rel=\"noreferrer noopener\" target=\"_blank\"><em>leave a rating and review in Apple Podcasts<\/em><\/a><em>.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cavel Khan is the Chief Revenue Officer (CRO) of Tumblr responsible for global revenue, revenue operations, business marketing, and revenue strategy company-wide.&nbsp; In this episode we discussed: The value of advertising. Building brand connection The Marketability of the Caribbean How Caribbean Brands, Influencers, Celebrities and Musicians (Dancehall, Soca etc.) can leverage Social Media Platforms. Marketing&hellip;<\/p>\n","protected":false},"author":2011,"featured_media":28195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[313,207],"tags":[],"class_list":["post-28196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-business","category-cofpodcast"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Jamaican, Cavel Khan is the Chief Revenue Officer at Tumblr explains how Caribbean Brands can leverage social media platforms and advertising.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Kerry-Ann\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/carryonfriends.com\/leveraging-social-media-platforms-advertising-for-caribbean-brands\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Carry On Friends - The Caribbean American Experience\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Leveraging Social Media Platforms &amp; 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