{"id":20308,"date":"2019-08-12T13:24:42","date_gmt":"2019-08-12T17:24:42","guid":{"rendered":"http:\/\/www.carryonfriends.com\/?p=20308"},"modified":"2023-11-07T14:02:15","modified_gmt":"2023-11-07T19:02:15","slug":"third-world-5-career-business-lessons-from-their-latest-album","status":"publish","type":"post","link":"https:\/\/carryonfriends.com\/?p=20308","title":{"rendered":"Third World: 5 Career &#038; Business Lessons from their latest Album"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">On August 8th, I had the opportunity to attend <a href=\"https:\/\/www.thirdworldband.com\">Third World<\/a>&#8216;s listening party for their upcoming album &#8220;<a href=\"https:\/\/music.apple.com\/us\/album\/more-work-to-be-done\/1473916440?app=music&amp;ign-mpt=uo%3D4\">More Work To Be Done<\/a>&#8221; which releases on August 16th.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The following day, I couldn\u2019t help but think how Third World has been around for 45 years and they are still releasing a new music. This upcoming album, &#8220;More Work To Be Done&#8221; will be Third World&#8217;s 22nd studio album.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The album was produced by <a href=\"https:\/\/www.facebook.com\/GhettoYouthsInternational\/\">Damian &amp; Stephen Marley<\/a> and features tracks with a younger generation of reggae and dancehall artists including <a href=\"http:\/\/www.carryonfriends.com\/chonixx-5-career-business-tips-from-his-chronology-album\/\">Chronixx<\/a>, <a href=\"http:\/\/www.busysignalja.com\">Busy Signal<\/a>, <a href=\"http:\/\/www.tarrusriley.com\">Tarrus Riley<\/a> and <a href=\"http:\/\/www.officialtessannechin.com\">Tessanne Chin<\/a>. The album also includes a remake of <a href=\"https:\/\/www.youtube.com\/watch?v=oC7-0MEqnoM\">The Abyssinians&#8217; \u201cY Mas Gan\u201d<\/a>.\u00a0 Third World had previously done a version of another Abyssinians song \u201cSatta Massagana\u201d.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">I can get carried away with nostalgia from Third World favorites like:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>1836 (96 Degrees In the Share)<\/li>\r\n<li>Try Jah Love<\/li>\r\n<li>Now That We\u2019ve Found Love<\/li>\r\n<li>Sense of Purpose<\/li>\r\n<li>Forbidden Love (<a href=\"https:\/\/www.youtube.com\/watch?v=99h4HRDntsI\">my favorite version features Stetsasonic<\/a>)<\/li>\r\n<li>Committed<\/li>\r\n<li>Their version of Satta Massagana<\/li>\r\n<li>Or insert your favorite Third World Song<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Essentially, to have longevity creating new music that still carries the essence of who Third World is as a band is no easy feat. Under the careful charge of Damian &amp; Stephen Marley, this new album is a vibe that gives a nod to the old while embracing the new.\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" class=\"wp-image-20310\" src=\"http:\/\/www.carryonfriends.com\/wp-content\/uploads\/2019\/08\/third-world_more_work_to_be_done_cover_square.png\" alt=\"third world more work to be done album cover\" srcset=\"https:\/\/carryonfriends.com\/wp-content\/uploads\/2019\/08\/third-world_more_work_to_be_done_cover_square.png 1024w, https:\/\/carryonfriends.com\/wp-content\/uploads\/2019\/08\/third-world_more_work_to_be_done_cover_square-150x150.png 150w, https:\/\/carryonfriends.com\/wp-content\/uploads\/2019\/08\/third-world_more_work_to_be_done_cover_square-300x300.png 300w, https:\/\/carryonfriends.com\/wp-content\/uploads\/2019\/08\/third-world_more_work_to_be_done_cover_square-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption>Album artwork<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Being at the recent album launch allowed me to really take in the album in an intimate setting. It was never my intention to write this (or any) article after the launch party but the music, the vibe that was lingering a day later got me thinking. This album launch and the commemoration of their 45 year anniversary has highlighted a few things that we all should consider in our careers and business.\u00a0<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><strong>Don\u2019t be complacent or be satisfy with the status quo.<\/strong> Your status as legend is not enough or &#8216;mind sharp&#8217; you\u2019ll end up as a relic. &#8220;More Work To Be Done&#8221; show\u2019s Third World working with the Marleys and with new and younger artist shows me that even if you are considered a legend in your space, you cannot rest on your laurels or status. You need to adapt to any industry, an ever-changing landscape to remain relevant. For Third World that means appealing to existing audience but at the same time reach a new and audience.\u00a0<\/li>\r\n<li><strong>Know the essence of who you are<\/strong>. AJ Brown who joined the band as lead singer after the late William &#8220;Bunny&#8221; Rugs died in 2014, made it clear that he is not trying to step in Bunny\u2019s shoes. Instead, AJ says he tries to sing songs from the catalogue when Bunny was lead singer in the essence of how they were recorded. AJ&#8217;s comment made it clear that he is not trying to be anybody but himself.<\/li>\r\n<li><strong>Embrace the \u201cyouths\u201d<\/strong>. No one wants to be dismissed or not taken seriously because of their age. Traditionally in Caribbean culture the \u201cyouth dem\u201d are told to earn dem dues. But shouldn\u2019t ideas be heard? Embracing the younger generation, their ideas, their style albeit different from yours offers opportunity to see new perspectives, grow and pick up new skills.\u00a0<\/li>\r\n<li><strong>Be respectful of colleagues and team. <\/strong>Our success is never in a silo. There are other people who will have a role in our success and we play a part in someone\u2019s else&#8217;s success.\u00a0Your colleague and team bring skills and experience to the \u201cwork to be done\u201d that you alone cannot do. Regardless of differences or dynamics, how well they and you do your job is important for everyone. Being respectful and developing a camaraderie makes working together more enjoyable. \u00a0<\/li>\r\n<li><strong>Don\u2019t resist change.<\/strong> It\u2019s coming whether we want or not. The group is still touring and making music. But a lot has change since they started in the 70\u2019s especially in the constantly disrupted music industry. How does Third World lasts for 45 years and still make new music? I can only liken it to what skyscrapers encounter called &#8220;building sway&#8221;. Having built in sway room allows skyscrapers&#8230;<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u201c&#8230;to deal with the <strong>horizontal force of wind<\/strong>. Most skyscrapers can easily <strong>move several feet in either direction, like a swaying tree, without damaging their structural integrity. The main problem with this horizontal movement is how it affects the people inside.<\/strong> If the building moves a substantial horizontal distance, the occupants will definitely feel it. <strong>The most basic method for controlling horizontal sway is to simply tighten up the structure.<\/strong>\u201d<\/p>\r\n<cite><a href=\"https:\/\/science.howstuffworks.com\/engineering\/structural\/skyscraper4.htm\">HowStuffWorks<\/a><\/cite><\/blockquote>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 36px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Despite having gone through various line up changes and changes in the music industry &#8211; Third World is still going strong, touring and making new music. They&#8217;ve managed to do this without damaging the structural integrity of the Third World sound.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Your Turn<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How do you think these lessons can help you to level up in your career or business?<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>On August 8th, I had the opportunity to attend Third World&#8216;s listening party for their upcoming album &#8220;More Work To Be Done&#8221; which releases on August 16th. The following day, I couldn\u2019t help but think how Third World has been around for 45 years and they are still releasing a new music. This upcoming album,&hellip;<\/p>\n","protected":false},"author":2011,"featured_media":27726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[107],"tags":[240],"class_list":["post-20308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-career-business"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/carryonfriends.com\/index.php?rest_route=\/wp\/v2\/posts\/20308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carryonfriends.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carryonfriends.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carryonfriends.com\/index.php?rest_route=\/wp\/v2\/users\/2011"}],"replies":[{"embeddable":true,"href":"https:\/\/carryonfriends.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20308"}],"version-history":[{"count":14,"href":"https:\/\/carryonfriends.com\/index.php?rest_route=\/wp\/v2\/posts\/20308\/revisions"}],"predecessor-version":[{"id":27737,"href":"https:\/\/carryonfriends.com\/index.php?rest_route=\/wp\/v2\/posts\/20308\/revisions\/27737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carryonfriends.com\/index.php?rest_route=\/wp\/v2\/media\/27726"}],"wp:attachment":[{"href":"https:\/\/carryonfriends.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carryonfriends.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carryonfriends.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}